True Voice Media Podcast | Digital Strategy | Social Media | Conversations & Master Classes

What happened to the True Voice Media Podcast? You may have been wondering where we’ve been. And if you follow us on social media, then you probably know where this is going. We promise we haven’t abandoned you, TVM Podcast listeners. In fact, we’ve been working on something really awesome that we know you’re going to love. Some backstory: After making some amazing new connections through the True Voice Media Podcast, our show was asked to be a Featured podcast on the C-Suite Radio. We’re VERY excited to join C-Suite Network – so excited that we decided to rebrand our podcast. For us joining C-Suite is a chance to shed some of the constraints of this show, which is not to say that we haven’t enjoyed making it, but now, the chains are off. We’re asking the questions we want to know the answers to in our new podcast: Shareable. This show is going to allow us to deeply explore how people and technology impact our lives through interviews, deep dives, and lots of incredible conversations with all-star guests. We’re still going to cover a lot of the same material and have guests in the same realms, but we have more wiggle room now. Is the True Voice Media Podcast Done Forever? Nope! We’re planning to introduce some new segments, and continuing to bring to you episodes of The Classroom and In The Spotlight. But now, you can find our interviews and Now You Do Me episodes over on Shareable. So go on, give it a listen. If you want to subscribe, rate, or leave a review, go right ahead. We’re not stopping you. The post A Very Shareable Podcast Announcement appeared first on True Voice Media

That’s right. We’re bringing you a little end-of-the-week education in The Classroom. Today, Jeff’s talking about the actual impact social media has on SEO. Here at True Voice Media, we get a lot questions about social media and whether it improves SEO ranking. And Jeff’s here to say that we might be having two separate conversations. On the one hand, your social media footprint definitely impacts your SEO. The more high ranking platforms you’re on, the more likely that you’re going to show up. But rather than just being everywhere, it might more important to just be on particular sites that index high on Google – like YouTube and SlideShare. Hear all about this and more as Jeff breaks it down for you old school on this episode of The Classroom. Subscribe Download Running time: 3:58 Listen to this episode | Subscribe on iTunes Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Follow Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Follow Jeff on Snapchat The post How does social media actually affect SEO? appeared first on True Voice Media

We’re starting this week off with a new episode of our favorite educational segment of The True Voice Media Podcast: The Classroom. This is where our host Jeff Gibbard gives us a short and super sweet lesson on any particular topic. Today, he’s going to dive deeper into the mystical and misunderstood term: ROI. In the social media biz, clients toss this word around a lot. They’re often asking questions about what our work will do to bring them ALL the bang for their buck. So if you want to learn what exactly ROI is, how to calculate it, and when you should be using it to measure your initiative’s success, then this episode is a must listen. Grab those ear buds, a pen, and some paper. You’ll need them once you’ve entered The Classroom. Subscribe Download Running time: 5:40 Listen to this episode | Subscribe on iTunes Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Follow Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Follow Jeff on Snapchat The post How to measure social media ROI appeared first on True Voice Media

It’s two weeks into 2017, and The True Voice Media Podcast is back to bringing you full episodes! Today, we’re introducing a new segment called In the Spotlight, where we’ll talk to one of our clients about the awesome things that they’re doing and what we’re doing together. The phrase, “New Year, New Me,” could not be more fitting to describe the client we’re talking with today, only we think they would spell it “New Year, ‘NU’ Me.” In this episode, we’re talking with Alvaro Vaselli, Founder & CEO of Nuvanna: an online mattress retail company. See what we did there? Only six months ago, Alvaro came to us looking for a social media marketing agency to help spread Nuvanna’s message about bringing balance to your life through a better night’s sleep. We are so excited to help Alvaro and his team of experts launch this company because we truly believe in their mission, and we’re looking forward to learning how to find more balance in our own lives. As the leader of Nuvanna, Alvaro brings a unique set of skills to the online mattress industry. Not only does he bring his specific expertise in mattress engineering, but also he brings his personal experience of learning to live a more balanced life. A few years ago, Alvaro recognized an imbalance in his priorities: He was spending too much time working and not enough time on the things that mattered to him. After his success in realigning his priorities, Alvaro wanted to help others learn how to bring balance to their lives – starting with a better night’s sleep. Over the next 30 minutes, you’ll hear about Alvaro’s journey to balance, the three moments where your mattress is the cornerstone of your health, why what’s in your mattress matters, and why this mattress company’s mission makes them different from other retailers. If you’re like us and you’re looking to bring more balance to your life, we definitely recommend listening to this one! Subscribe Download Running time: 31:31 Listen to this episode | Subscribe on iTunes Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Follow Jeff on Twitter Connect with Jeff on LinkedIn (make sure to introduce yourself) Follow with Jeff on Snapchat Connect with Alvaro & Nuvanna Contact Alvaro at avaselli@nuvanna.com Follow Alvaro on Twitter & LinkedIn Check out Alvaro’s blog on Medium Visit Nuvanna to learn more Additional Notes, Links, and Resources Jeff mentioned: The Secret by Rhonda Byrne The post Alvaro Vaselli, Founder of Nuvanna, Wants to Awaken the ‘NU’ You appeared first on True Voice Media

Welcome to 2017 and a brand new mini-segment of the True Voice Media Podcast: The Classroom. As implied, in The Classroom, our host, Jeff Gibbard, takes us to school on one particular short topic. Today, Jeff’s talking about how to better understand your Facebook Ad results. Recently, a client asked Jeff how to tell the difference between terms like reach, impressions, engagements, and so on. So if you’re looking for a quick explanation to help you keep these key terms straight, take a listen and join us in The Classroom. Subscribe Download Running time: 3:41 Listen to this episode | Subscribe on iTunes Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Follow Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Follow Jeff on Snapchat The post 5 Terms to Know to Better Understand Facebook Ad Results appeared first on True Voice Media

This week’s extraordinary superhuman is Dean DeLisle. From the quaint little town of Chicago, Dean DeLisle calls himself the Founder and CEO of Forward Progress…but I just call him Dean. He has a wealth of digital marketing experience, logging more than 13 years in this one business alone. But Dean didn’t start here and that’s the point…he’s always making Forward Progress Today, Dean is here to talk to us about how building a strong team of hardworking and trustworthy people helped him get to where he wanted to go. And now, Dean has made it his personal mission to show everyone how to do the same for themselves through his system: Social Jack. In this episode you’ll hear how Dean discovered, early in his childhood, that he is an entrepreneur. We talk about “social teaming,” a concept you’ll need to know about in order to build your ideal team. Bottom line, don’t miss this episode. Your team depends on it. SPECIAL BONUS MATERIAL: there will be plenty of sports metaphors. Subscribe Download Running time: 41:29 Listen to this episode | Subscribe on iTunes Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Connect with Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Connect with Jeff on Snapchat Connect with Dean Follow Dean on Facebook & Twitter Visit Forward Progress & Social Jack Additional Notes, Links, and Resources Michael Port’s Book Yourself Solid Expansion and Retraction: The Law of Everything The post Meet Social Jack, and learn how to be real together appeared first on True Voice Media

Today, we’re talking to the self-proclaimed, “Coolest guy in SEO.” Kris Reid calls in all the way from Cambodia! Originally hailing from Brisbane, Australia, Kris has worked in SEO since the olden days. Now, Kris is the founder of a digital marketing agency that he calls Ardor SEO. When Kris first entered the giant black hole of SEO, he was just a “wee backlink creator.” As SEO evolved, Kris has spun deeper into the vortex, and his company grew into a full service SEO company. And now, they’re transitioning into conversion-optimization that specializes in bringing business to your door. On this week’s show, you’ll hear about gaining authority through some old and new SEO tricks. You’ll also hear Kris’ take on the grand state of SEO. Enjoy! Subscribe Download Running time: 43:18 Listen to this episode | Subscribe on iTunes Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Connect with Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Connect with Jeff on Snapchat Connect with Kris Follow Kris on Facebook, Twitter, & LinkedIn Visit Ardor SEO & Kris’s blog Additional Notes, Links, and Resources MOZ blog “Can You Rank in Google Without links” The post Just casually navigating through the giant black hole of SEO, no problem appeared first on True Voice Media

This week on the show, we’re talking to THE Ryan Stewart. Coming to us from Miami, Florida, Ryan Stewart is the founder of WEBRIS, a digital marketing agency, owner of an e-commerce store that sells shoelaces called Laces Out, and creator of some damn good SEO training courses. Initially skeeved out by the online course market, Ryan made his way to trainings by deciding that he needed to find the best way to train his own staff. After realizing how well his trainings actually worked, he decided to roll out his product to the public. In this episode, you’ll hear how Ryan built his trainings, chose a price, and marketed to his lists. Ryan breaks down his process, step by step, so if you’re gearing up to build an online course don’t skip this one! Subscribe Download Running time: 46:57 Listen to this episode | Subscribe on iTunes Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Connect with Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Connect with Jeff on Snapchat Connect with Ryan Follow Ryan on Facebook, Twitter, & Youtube Visit Ryan’s blog ryanwashere Additional Notes, Links, and Resources Ryan Stewarts’ Digital Marketing Agency WEBRIS WEBRIS Trainings Laces Out How to Scale Link Outreach – Our Step by Step Process Digital Marketer Brian Dean, Backlinko The post Why “How To’s” Aren’t the Only Way To Do Training appeared first on True Voice Media

Jess Smith was an integral part of True Voice Media’s growth and, hopefully, we like to think we were instrumental in her growth. Jess is now a Digital Marketing Analyst at Frontier Airlines and she is quite the analytics rockstar. She flew back to Philly and stopped by the office to chat about what’s happening in the world of digital marketing in the airline industry. Enjoy. Subscribe Download Running time: 35:57 Listen to this episode | Subscribe on iTunes  Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Tip Jar: Venmo @truevoicemedia Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Connect with Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Connect with Jeff on Snapchat Connect with Jessica Follow Jessica on Twitter Visit Whiskey Gypsy Additional Notes, Links, and Resources Jessica Smith’s True Voice Media Blog Posts The post She flew back home to talk to us appeared first on True Voice Media

Jon Steiert was the first employee of True Voice Media. Jon came to True Voice Media at the beginning of his career in Social Media. It was important to me that as an employee of True Voice Media, Jon understood the proper way to create social media strategy. It was important to me that he had depth. It was important to me that he learned “the right way to do it.” Jon was an amazing contributor while he was here. He worked on strategy. He conducted research. He interfaced directly with clients. He started, and hosted, our original podcast: Social Echoes. Look at the guest list, it’s epic! Jon really got the who’s who of Social. When Jon left True Voice Media for Pet360 it was rough for me, but it was exciting to watch him flourish at Pet360. Jon has been very successful, and I like to think a lot of that is a testament to the work we did together and the theories and frameworks he learned while he was here. When I first got into this industry, there were certain voices that resonated with me, people who just made sense. People like Brian Solis, Jerimiah Owyang, Avinash Kaushik, Mitch Joel, and many more… Today, we talk about why it’s so important “who gets to you first.” Subscribe Download Running time: 1:01:45 Leave us a review on iTunes and tell us what you think. You can now listen to our podcast episodes on YouTube. Love the show? Support the show! Need WordPress website hosting? Check out WPEngine Get SEO friendly, beautifully designed, premium WordPress themes: Studiopress Close more sales. Try out the best CRM in the business: Contactually Lock down your brand name everywhere with Knowem.com Connect with Jeff Connect with Jeff on Twitter Connect with Jeff on Linkedin (make sure to introduce yourself) Connect with Jeff on Snapchat Connect with Jon Follow Jon on Twitter Visit Pet360 The post Why it really matters “Who got to you first” appeared first on True Voice Media

Guest: Shannon Presson Nowadays, anyone with a freaking Snapchat account thinks they are a storyteller. The term gets tossed around casually, paying no respect to the true craftspeople in the business of storytelling. Likewise the mass proliferation of the term storytelling prohibits people from understanding the depth of what it means to tell stories. We […] The post What we really mean by “Storytelling” appeared first on True Voice Media

Guest: Parchelle Hotten Parchelle Hotten knows video production…but that’s only one piece of the puzzle. Producing video is only the first step, but what do you do with it once you have it? Parchelle is the owner of Fresh Level Productions, and she’s been doing more than just producing video, she’s been marketing videos for […] The post Results Driven Video Marketing appeared first on True Voice Media

I love doing this show and I love all of my guests. It’s a gift and an honor for me that each and every person that comes onto the podcast sets aside their time to share their expertise and wisdom with me and my listeners. But once in a while, an episode just clicks in […] The post The Brand Conversation To Believe In appeared first on True Voice Media

Ivy Slater has been coaching Women Entrepreneurs and Solo-Practitioners for some time now. She is a sought after speaker, and is wildly popular with her clients for helping them to choreograph their pathway to success. Ivy dropped by the show to chat a bit about how digital has impacted her business, and her perspective on […] The post How to Save Time and Money in your Business appeared first on True Voice Media

You know that person at the networking event. They walk up to you while you’re in the middle of a conversation, shove a business card in your face, and then scurry off to go interrupt someone else. They make networking painful. Then there’s Tony Wilkins… Tony doesn’t get involved in “networking” at least not the […] The post Networking vs Building a Network appeared first on True Voice Media

Minette Riordan left a profitable career behind when she saw the potential of the digital economy, and she hasn’t looked back. She now coaches women entrepreneurs and anyone else that needs to get out of their own way.  If you’ve ever said any of the following to yourself, don’t miss this episode: I don’t know […] The post Come Play With Us appeared first on True Voice Media

Jeremy Reeves made a promise to his wife. He promised that he would make enough money to support them. He kept his promise. How did he do it? Listen to this episode as Jeremy shares how he learned the ins-and-outs of direct response copywriting and perfected the art of the sales funnel to the tune […] The post Is the Sales Funnel Dead? appeared first on True Voice Media

Khalid Saleh has been in the business of Conversion Optimization since before you, or virtually ANYONE ELSE was calling it that. He knows this subject inside and out. Now, I know that I hype my guests, and mainly that’s because I get incredible guests on my show. But this episode is SERIOUSLY a CAN’T MISS episode if […] The post Possibly EVERYTHING you need to know about Conversion Optimization appeared first on True Voice Media

In our last episode, Saba and I covered plenty of ground about Snapchat. In this episode, we go a few steps further and I ask Saba to build Snapchat strategies on the spot. Snapchat may not be ideal for every business but Saba makes the case that plenty of businesses should be considering it, and […] The post Catch these Snapchat strategies before they disappear appeared first on True Voice Media

Saba is “all in” on Snapchat. Many of you that follow me, Jeff Gibbard, know that I’m a bit of a skeptic when it comes to Snapchat. While many of Saba’s clients are already knee deep in Snapchat and live streaming, many of my clients are not yet there, and are still kicking the tires […] The post The Snapchat chat where we chat about snaps appeared first on True Voice Media